Brandfolder vs Frontify: Digital Asset Management Software Compared (2026)
Brandfolder and Frontify are two widely compared DAM platforms. Brandfolder is a DAM and brand asset management platform, owned by Smartsheet, with AI tagging, video AI, OCR and Brand Intelligence analytics. Frontify is a brand management platform with brand guidelines, digital asset management, templates and creative collaboration, priced on monthly active users.
- Verified 10 Nov 2026Sources are dated on this page
- 2 sourcesLinked, typed and dated
- No winner declaredFit depends on your criteria
- Not tested by Stack18Editorial summary of documented facts
Brandfolder vs Frontify: the short answer
Brandfolder is a DAM and brand asset management platform, owned by Smartsheet, with AI tagging, video AI, OCR and Brand Intelligence analytics. Frontify is a brand management platform with brand guidelines, digital asset management, templates and creative collaboration, priced on monthly active users. Both are DAM platforms, but they differ in pricing model, target team size and focus.
On pricing, Brandfolder is described as: quote-based; Frontify as: quote by monthly active users. Neither documents a permanent free plan in the sources reviewed. Brandfolder is positioned for brand teams wanting asset analytics and video AI, and Frontify for brand teams wanting guidelines and assets in one place.
Everything below is drawn from the two sourced profiles and the 2 dated sources listed at the end. Where a source does not document something it is marked Unknown, and third-party estimates are labelled. No winner is declared: the better fit depends on your size, budget and requirements.
Brandfolder and Frontify at a glance.
One card per product, drawn from each full profile. Open a profile for features, pricing plans, limits and sources.
Brandfolder
Smartsheet · Digital Asset Management Software
Brandfolder is a DAM and brand asset management platform, owned by Smartsheet, with AI tagging, video AI, OCR and Brand Intelligence analytics.
- Pricing
- Quote-only Premium and Enterprise; around $1,600 a month per Capterra and marketplace listings; Essentials tier removed.
- Best for
- Brand teams wanting asset analytics and video AI
Frontify
Frontify · Digital Asset Management Software
Frontify is a brand management platform with brand guidelines, digital asset management, templates and creative collaboration, priced on monthly active users.
- Pricing
- Quote only, priced on monthly active users; estimates Essentials ~$1,200-$1,800/yr, Growth ~$8,000-$15,000/yr; Enterprise custom.
- Best for
- Brand teams wanting guidelines and assets in one place
Brandfolder vs Frontify: feature-by-feature comparison.
Every row is drawn from the sources listed below. Rows that differ are marked, and you can filter the table to show only those.
- YesDocumented
- PartialAvailable with limits or on some plans
- NoDocumented as unavailable
- UnknownNot documented in the sources reviewed
| Dimension |  Brandfolder |  Frontify |
|---|---|---|
| Product | ||
| Product typeDiffers | YesBrand asset management | YesBrand management platform |
| VendorDiffers | YesSmartsheet | YesFrontify |
| Best forDiffers | YesBrand teams wanting asset analytics and video AI | YesBrand teams wanting guidelines and assets in one place |
| Pricing | ||
| Pricing modelDiffers | PartialQuote-based. | PartialQuote by monthly active users. |
| Pricing summaryDiffers | PartialQuote-only Premium and Enterprise; around $1,600 a month per Capterra and marketplace listings; Essentials tier removed. | PartialQuote only, priced on monthly active users; estimates Essentials ~$1,200-$1,800/yr, Growth ~$8,000-$15,000/yr; Enterprise custom. |
| Free plan | NoNo | NoNo |
| Free trial | NoNot documented | NoNot documented |
| Digital Asset Management Software criteria | ||
| Pricing modelDiffers | PartialQuote | PartialQuote (MAU) |
| Starting priceDiffers | Partial~$1,600/mo (reported) | Partial~$1,200/yr (est.) |
| FocusDiffers | YesBrand assets | YesBrand guidelines + DAM |
| Best forDiffers | YesAsset analytics | YesBrand consistency |
| Fit and platform | ||
| Team size | YesMid-size teams, Large enterprises | YesMid-size teams, Large enterprises |
| Platforms | YesWeb | YesWeb |
| IntegrationsDiffers | YesSmartsheet, Adobe Creative Cloud, Canva, Salesforce | YesFigma, Adobe Creative Cloud, Microsoft Teams, Slack |
| API | UnknownNot reviewed for this profile. | UnknownNot reviewed for this profile. |
Brandfolder vs Frontify pricing.
Plan names, prices and billing terms as reported in each profile's sources. Taxes, add-ons and discounts are excluded unless stated.
Brandfolder pricing
Quote-based.
- PremiumQuote (~$1,600/mo reported) · Annual
- EnterpriseQuote · Annual
Prices from independent sources; treat as reported. Rework (25 August 2026); Dupple (October 2026). Estimates are labelled. Currency: USD. Checked 10 Nov 2026.
All Brandfolder plans and sources
Frontify pricing
Quote by monthly active users.
- EssentialsQuote (~$1,200-$1,800/yr est.) · Annual
- GrowthQuote (~$8,000-$15,000/yr est.) · Annual
- EnterpriseCustom · Annual
Prices from independent sources; treat as reported. Rework (25 August 2026); Dupple (October 2026). Estimates are labelled. Currency: USD. Checked 10 Nov 2026.
All Frontify plans and sourcesBrandfolder vs Frontify: pricing model, ecosystem and fit.
Pricing model and cost drivers
Brandfolder: quote-based. Rework (25 August 2026); Dupple (October 2026). Estimates are labelled. Frontify: quote by monthly active users. Rework (25 August 2026); Dupple (October 2026). Estimates are labelled. Model costs at your real seat count, usage and contract term before comparing headline prices.
What sets each apart
The Brandfolder profile highlights: Smartsheet-owned; video AI; analytics. The Frontify profile highlights: MAU pricing; living guidelines; owns TwicPics.
Integrations and ecosystem
Brandfolder integrations named in its sources: Smartsheet, Adobe Creative Cloud, Canva and Salesforce. Frontify: Figma, Adobe Creative Cloud, Microsoft Teams and Slack. Check that the connectors you rely on exist on the plan you would buy.
Deployment and team fit
Brandfolder runs on Web and is documented for mid-size teams and large enterprises. Frontify runs on Web and is documented for mid-size teams and large enterprises. We did not test setup or migration.
Brandfolder and Frontify: each option, in balance.
Each point is linked to a dated source on the product's profile.
Brandfolder
Strengths and limitations from the profile
- Video AI and OCR.
- Brand usage analytics.
- Smartsheet integration.
- Quote-only pricing.
- Enterprise features locked to top tier.
- Heavy for simple libraries.
Frontify
Strengths and limitations from the profile
- Pays for active users, not seats.
- Guidelines plus DAM.
- Living brand guidelines.
- No entry price published.
- Lighter as a pure DAM.
- MAU pricing can jump.
Brandfolder or Frontify: which fits which situation?
No overall winner is declared. The better choice depends on the criteria that matter most to you, so test both against your own requirements.
Choose Brandfolder if you are…
- Brand teams wanting asset analytics and video AI
- Smartsheet customers
- Video-heavy marketing
Less suited to: small simple libraries; budget buyers.
See the Brandfolder profile
Choose Frontify if you are…
- Brand teams wanting guidelines and assets in one place
- Multi-brand companies
- Design systems teams
Less suited to: pure DAM buyers; heavy storage needs.
See the Frontify profileSwitching between Brandfolder and Frontify.
Moving off Brandfolder or Frontify means exporting assets with metadata, versions and usage rights, mapping your taxonomy to the new system, re-creating permissions and brand portals, updating embedded links and CDN URLs, and reconnecting creative and CMS integrations. Migrate in batches and verify metadata. Upload a few hundred of your real assets to each shortlisted DAM, then test AI tagging, search, sharing and integrations with the people who will use it daily.
- Export a sample of your data and test an import into the other product.
- List the automations, integrations and permissions you would need to rebuild.
- Compare total cost at your real volume, including add-ons and services.
- Pilot with one team before a full cut-over.
- Check contract terms and notice periods with both vendors.
General guidance, not specific to either vendor. Confirm migration options with the vendors.
Brandfolder vs Frontify: questions and answers
What is the difference between Brandfolder and Frontify?
Brandfolder is a DAM and brand asset management platform, owned by Smartsheet, with AI tagging, video AI, OCR and Brand Intelligence analytics. Frontify is a brand management platform with brand guidelines, digital asset management, templates and creative collaboration, priced on monthly active users. Both are DAM platforms, but they differ in pricing model, target team size and focus. Brandfolder is positioned for brand teams wanting asset analytics and video AI; Frontify for brand teams wanting guidelines and assets in one place.
Is Brandfolder cheaper than Frontify?
It depends on your volume and plan. Brandfolder: Quote-only Premium and Enterprise; around $1,600 a month per Capterra and marketplace listings; Essentials tier removed. Frontify: Quote only, priced on monthly active users; estimates Essentials ~$1,200-$1,800/yr, Growth ~$8,000-$15,000/yr; Enterprise custom. Compare both at your real seat count, usage and contract term.
Do Brandfolder or Frontify have a free plan?
Neither documents a permanent free plan in the sources reviewed. Brandfolder free trial: Not documented. Frontify free trial: Not documented.
What are the main limitations of Brandfolder and Frontify?
Brandfolder: Quote-only pricing. Frontify: No entry price published.
How much does Brandfolder cost?
Brandfolder is quote-only; an October 2026 guide cites around $1,600 a month from marketplace listings.
How much does Frontify cost?
Frontify is quote-only; an October 2026 guide estimates Essentials at about $1,200 to $1,800 a year.
What are the alternatives to Brandfolder and Frontify?
Stack18 has alternatives guides for both: Brandfolder alternatives and Frontify alternatives, each comparing at least four other DAM platforms on pricing, free plan, features and fit. The Digital Asset Management Software category lists every profile.
Where this comparison comes from.
- Best Digital Asset Management Software in 2026 (25 August 2026) Rework Third-party Accessed 11 Nov 2026
- Best Digital Asset Management Software (2026) (prices as of October 2026) Dupple Third-party Accessed 11 Nov 2026
This comparison summarises the Brandfolder and Frontify profiles and their sources. Third-party figures are labelled; confirm current pricing and terms with each vendor. Stack18 has not tested these products.
Ready to test Brandfolder and Frontify?
Check each vendor's current pricing and terms, run both against a real scenario from your business, or talk to Stack18 if off-the-shelf software is not the answer.
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