Aha! Roadmaps vs Craft.io: Product Management Software Compared (2026)
Aha! Roadmaps and Craft.io are two widely compared product management tools. Aha! Roadmaps is product management software for strategy, goals, ideas, releases and roadmaps, part of the Aha! suite. Craft.io is product management software covering roadmaps, prioritisation, OKRs, feedback portals and capacity planning, priced per editor with add-ons.
- Verified 10 Nov 2026Sources are dated on this page
- 2 sourcesLinked, typed and dated
- No winner declaredFit depends on your criteria
- Not tested by Stack18Editorial summary of documented facts
Aha! Roadmaps vs Craft.io: the short answer
Aha! Roadmaps is product management software for strategy, goals, ideas, releases and roadmaps, part of the Aha! suite. Craft.io is product management software covering roadmaps, prioritisation, OKRs, feedback portals and capacity planning, priced per editor with add-ons. Both are product management tools, but they differ in pricing model, target team size and focus.
On pricing, Aha! Roadmaps is described as: per user per month; annual cheaper; Craft.io as: per editor per month plus add-ons. Neither documents a permanent free plan in the sources reviewed. Aha! Roadmaps is positioned for product organisations wanting deep strategy and roadmap planning, and Craft.io for product teams wanting strategy, feedback and capacity in one tool.
Everything below is drawn from the two sourced profiles and the 2 dated sources listed at the end. Where a source does not document something it is marked Unknown, and third-party estimates are labelled. No winner is declared: the better fit depends on your size, budget and requirements.
Aha! Roadmaps and Craft.io at a glance.
One card per product, drawn from each full profile. Open a profile for features, pricing plans, limits and sources.
Aha! Roadmaps
Aha! Labs · Product Management Software
Aha! Roadmaps is product management software for strategy, goals, ideas, releases and roadmaps, part of the Aha! suite.
- Pricing
- Premium $59 ($74 monthly); Enterprise $99 ($124); Enterprise+ $149 (annual only) per user a month.
- Best for
- Product organisations wanting deep strategy and roadmap planning
Craft.io
Craft.io · Product Management Software
Craft.io is product management software covering roadmaps, prioritisation, OKRs, feedback portals and capacity planning, priced per editor with add-ons.
- Pricing
- Starter $19 ($24 monthly); Pro $79 ($99); add-ons $15 ($20) each; Pro with all add-ons $124 (annual).
- Best for
- Product teams wanting strategy, feedback and capacity in one tool
Aha! Roadmaps vs Craft.io: feature-by-feature comparison.
Every row is drawn from the sources listed below. Rows that differ are marked, and you can filter the table to show only those.
- YesDocumented
- PartialAvailable with limits or on some plans
- NoDocumented as unavailable
- UnknownNot documented in the sources reviewed
| Dimension |  Aha! Roadmaps |  Craft.io |
|---|---|---|
| Product | ||
| Product typeDiffers | YesProduct strategy and roadmapping | YesEnd-to-end product management |
| VendorDiffers | YesAha! Labs | YesCraft.io |
| Best forDiffers | YesProduct organisations wanting deep strategy and roadmap planning | YesProduct teams wanting strategy, feedback and capacity in one tool |
| Pricing | ||
| Pricing modelDiffers | YesPer user per month; annual cheaper. | YesPer editor per month plus add-ons. |
| Pricing summaryDiffers | YesPremium $59 ($74 monthly); Enterprise $99 ($124); Enterprise+ $149 (annual only) per user a month. | YesStarter $19 ($24 monthly); Pro $79 ($99); add-ons $15 ($20) each; Pro with all add-ons $124 (annual). |
| Free plan | NoNo | NoNo |
| Free trialDiffers | YesYes (30 days) | YesYes (14 days) |
| Product Management Software criteria | ||
| Pricing modelDiffers | YesPer user | YesPer editor + add-ons |
| Starting priceDiffers | Yes$59/user/mo (annual) | Yes$19/editor/mo (annual) |
| FocusDiffers | YesStrategy + roadmaps | YesEnd-to-end PM |
| Best forDiffers | YesEnterprise product orgs | YesStrategy + execution |
| Fit and platform | ||
| Team sizeDiffers | YesMid-size teams, Large enterprises | YesSmall teams, Mid-size teams, Large enterprises |
| Platforms | YesWeb | YesWeb |
| IntegrationsDiffers | YesJira, Azure DevOps, Salesforce, Slack | YesJira, Azure DevOps, GitHub, Slack |
| API | UnknownNot reviewed for this profile. | UnknownNot reviewed for this profile. |
Aha! Roadmaps vs Craft.io pricing.
Plan names, prices and billing terms as reported in each profile's sources. Taxes, add-ons and discounts are excluded unless stated.
Aha! Roadmaps pricing
Per user per month; annual cheaper.
- Premium$59 per user per month · Annual ($74 monthly)
- Enterprise$99 per user per month · Annual ($124 monthly)
- Enterprise+$149 per user per month · Annual
Prices from independent sources; treat as reported. Rework (11 September 2026). Currency: USD. Checked 10 Nov 2026.
All Aha! Roadmaps plans and sources
Craft.io pricing
Per editor per month plus add-ons.
- Starter$19 per editor per month · Annual ($24 monthly)
- Pro$79 per editor per month · Annual ($99 monthly)
- Pro + all add-ons$124 per editor per month · Annual ($159 monthly)
Prices from independent sources; treat as reported. Rework (11 September 2026). Currency: USD. Checked 10 Nov 2026.
All Craft.io plans and sourcesAha! Roadmaps vs Craft.io: pricing model, ecosystem and fit.
Pricing model and cost drivers
Aha! Roadmaps: per user per month; annual cheaper. Rework (11 September 2026). Craft.io: per editor per month plus add-ons. Rework (11 September 2026). Model costs at your real seat count, usage and contract term before comparing headline prices.
What sets each apart
The Aha! Roadmaps profile highlights: strategy depth; billing rules differ by tier; 30-day trial. The Craft.io profile highlights: add-on modules; free contributors; published full ladder.
Integrations and ecosystem
Aha! Roadmaps integrations named in its sources: Jira, Azure DevOps, Salesforce and Slack. Craft.io: Jira, Azure DevOps, GitHub and Slack. Check that the connectors you rely on exist on the plan you would buy.
Deployment and team fit
Aha! Roadmaps runs on Web and is documented for mid-size teams and large enterprises. Craft.io runs on Web and is documented for small teams, mid-size teams and large enterprises. We did not test setup or migration.
Aha! Roadmaps and Craft.io: each option, in balance.
Each point is linked to a dated source on the product's profile.
Aha! Roadmaps
Strengths and limitations from the profile
- Deep strategy tooling.
- 30-day trial on all tiers.
- Enterprise bills only owners and contributors.
- No free plan.
- Premium bills every user.
- Higher price than many rivals.
Craft.io
Strengths and limitations from the profile
- Published full price ladder.
- Free unlimited contributors.
- Strategy and capacity add-ons.
- Add-ons raise cost.
- Starter lacks viewers and add-ons.
- Pro jump is large.
Aha! Roadmaps or Craft.io: which fits which situation?
No overall winner is declared. The better choice depends on the criteria that matter most to you, so test both against your own requirements.
Choose Aha! Roadmaps if you are…
- Product organisations wanting deep strategy and roadmap planning
- Enterprise product portfolios
- Teams with ideas portals
Less suited to: small startups on tight budgets; lightweight feedback boards.
See the Aha! Roadmaps profile
Choose Craft.io if you are…
- Product teams wanting strategy, feedback and capacity in one tool
- Growing product orgs
- Product ops
Less suited to: teams wanting free plans; engineering-only tracking.
See the Craft.io profileSwitching between Aha! Roadmaps and Craft.io.
Moving off Aha! Roadmaps or Craft.io means exporting ideas, feedback, scores and roadmap items, re-creating custom fields, prioritisation formulas and views, reconnecting Jira or other delivery tools and support integrations, and re-inviting contributors. Keep the old tool read-only for one planning cycle. Load a month of real feedback and your current roadmap into each shortlisted tool, then run one prioritisation session and share the result with stakeholders.
- Export a sample of your data and test an import into the other product.
- List the automations, integrations and permissions you would need to rebuild.
- Compare total cost at your real volume, including add-ons and services.
- Pilot with one team before a full cut-over.
- Check contract terms and notice periods with both vendors.
General guidance, not specific to either vendor. Confirm migration options with the vendors.
Aha! Roadmaps vs Craft.io: questions and answers
What is the difference between Aha! Roadmaps and Craft.io?
Aha! Roadmaps is product management software for strategy, goals, ideas, releases and roadmaps, part of the Aha! suite. Craft.io is product management software covering roadmaps, prioritisation, OKRs, feedback portals and capacity planning, priced per editor with add-ons. Both are product management tools, but they differ in pricing model, target team size and focus. Aha! Roadmaps is positioned for product organisations wanting deep strategy and roadmap planning; Craft.io for product teams wanting strategy, feedback and capacity in one tool.
Is Aha! Roadmaps cheaper than Craft.io?
It depends on your volume and plan. Aha! Roadmaps: Premium $59 ($74 monthly); Enterprise $99 ($124); Enterprise+ $149 (annual only) per user a month. Craft.io: Starter $19 ($24 monthly); Pro $79 ($99); add-ons $15 ($20) each; Pro with all add-ons $124 (annual). Compare both at your real seat count, usage and contract term.
Do Aha! Roadmaps or Craft.io have a free plan?
Neither documents a permanent free plan in the sources reviewed. Aha! Roadmaps free trial: Yes (30 days). Craft.io free trial: Yes (14 days).
Aha! Roadmaps or Craft.io: which is better for small teams?
Craft.io is documented for small teams. Aha! Roadmaps suits product organisations wanting deep strategy and roadmap planning; Craft.io suits product teams wanting strategy, feedback and capacity in one tool. Neither is best for everyone.
What are the main limitations of Aha! Roadmaps and Craft.io?
Aha! Roadmaps: No free plan. Craft.io: Add-ons raise cost.
How much does Aha! cost?
Premium is $59, Enterprise $99 and Enterprise+ $149 per user a month billed annually.
How much does Craft.io cost?
Starter is $19 and Pro $79 per editor a month billed annually; add-ons are $15 each.
What are the alternatives to Aha! Roadmaps and Craft.io?
Stack18 has alternatives guides for both: Aha! Roadmaps alternatives and Craft.io alternatives, each comparing at least four other product management tools on pricing, free plan, features and fit. The Product Management Software category lists every profile.
Where this comparison comes from.
- Best ProdPad Alternatives in 2026 (11 September 2026) Rework Third-party Accessed 11 Nov 2026
- Best Craft.io Alternatives in 2026 (11 September 2026) Rework Third-party Accessed 11 Nov 2026
This comparison summarises the Aha! Roadmaps and Craft.io profiles and their sources. Third-party figures are labelled; confirm current pricing and terms with each vendor. Stack18 has not tested these products.
Ready to test Aha! Roadmaps and Craft.io?
Check each vendor's current pricing and terms, run both against a real scenario from your business, or talk to Stack18 if off-the-shelf software is not the answer.
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