Keap
An all-in-one CRM and marketing automation platform for small businesses, combining contacts, pipelines, email and text campaigns, invoicing and payments, priced by contacts and users.
- Free trial
- Per-seat pricing
- Cloud
- AI features
- Independent sources
- Verified 23 Oct 2026Sources are dated on this profile
- 8 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Keap?
Keap, formerly Infusionsoft and now owned by Thryv, is a cloud CRM and marketing automation platform for small businesses. Independent 2026 sources describe a single platform plan from $299 per month billed monthly ($249 on annual billing) that includes 2 users and 1,500 contacts, with $39 per extra user, contact-based price steps and a required one-time implementation fee. It includes CRM, automation, email and text marketing, landing pages, appointments, invoices and payments.
- Best forSolopreneurs and small service businesses that want automation, payments and CRM in one tool
- Team size fitSmall teams
- PricingNo free plan. From $299/month billed monthly or $249/month billed annually for 2 users and 1,500 contacts; $39 per extra user; required implementation fee from about $500. 14-day free trial.
- Main limitationThere is no free plan, and the entry price of $249 to $299 per month is high for a small team.
- AlternativesHubSpot, Pipedrive, Zoho CRM, Freshsales, Capsule CRM
Keap overview: who it is for and what it does.
Keap targets solopreneurs and small service businesses that want one system for the whole customer lifecycle: capturing leads, nurturing them with automated email and text sequences, booking appointments, tracking deals in a sales pipeline, sending invoices and taking payments. The company began as Infusionsoft in 2001 and was acquired by Thryv in October 2024. Reviewers including TechRadar credit it with powerful automation, a user-friendly interface and integrated ecommerce and payment processing, while noting it is costly for a standalone CRM.
Pricing has changed more than once. Older guides describe Lite, Pro and Max tiers, then Pro, Max and Ultimate, and the Max Classic legacy edition. Current 2026 sources describe a single platform plan priced by capacity rather than feature tiers: from $299 per month on monthly billing or $249 on annual billing for 2 users and 1,500 contacts, with extra users at $39 per month and higher monthly prices as the contact list grows. The AI Content Assistant and AI Automation Assistant are described as part of the base platform, and text marketing is available in the United States with usage-based message tiers.
Buyers should budget beyond the headline price. Several independent sources report a mandatory one-time implementation package starting around $500 that covers strategy sessions, data migration and automation setup, and some quote higher figures, so the real first-month cost is well above the subscription fee. Reviewers also flag a steep learning curve, basic reporting for advanced pipeline analysis and a mobile app with fewer features than the web app. Teams that only need a pipeline or simple email campaigns usually have cheaper options, whereas teams that value built-in automation, payments and appointments may find the all-in-one scope worthwhile.
Main problem it solves
Replaces a patchwork of CRM, email marketing, scheduling and invoicing tools with one platform that automates follow-up from first lead to payment for small service businesses.
Typical customer segment
Solopreneurs and small service businesses, coaches, consultants and local businesses that want CRM, marketing automation and payments in one tool.
Target users
- Solopreneurs and small teams that want automated lead follow-up
- Service businesses that book appointments and invoice clients
- Coaches and consultants that sell packages and need payment collection
- Teams migrating from Infusionsoft or Keap legacy plans
Primary use cases
- Lead capture and nurturing
- Visual marketing automation sequences
- Sales pipeline and deal tracking
- Email and text message campaigns
- Appointment scheduling
- Invoicing, quotes and payments
- AI-assisted content and automation building
What makes it distinct
- CRM, automation, scheduling, invoicing and payments in a single platform
- Pricing based on contacts and users rather than feature tiers
- AI Content Assistant and Automation Assistant included in the base platform
- Long automation heritage from Infusionsoft with a visual automation builder
Keap features explained.
CRM, pipeline and scheduling
- Contact management and sales pipeline
- Contacts, tags and a drag-and-drop sales pipeline track leads and deals, with mobile apps for iOS and Android according to reviewers.
- Appointments and scheduling
- Built-in appointment booking is described as a way to replace a separate scheduling tool such as Calendly for basic needs.
- Lead capture and landing pages
- Landing pages and web forms capture leads, and lead source tracking shows which marketing efforts generate sales.
- Reporting
- Pre-built reports are available, although reviewers describe the reporting as basic or complex for advanced pipeline analysis.
Marketing automation and messaging
- Visual automation builder
- A visual workflow builder automates email sequences, tasks and follow-up, and is the feature reviewers most often praise.
- Email marketing
- Email campaigns include templates and A/B testing, although reviewers say the email template designer can feel restrictive.
- Text marketing (US)
- Text marketing is available in the United States, with usage tiers for messages and voice minutes sold on top of the platform fee.
- AI Content and Automation Assistants
- AI assistants help draft content and build automations and are described as included in the base plan.
Payments, invoicing and platform
- Invoices, quotes and payments
- Invoicing and payment collection through Keap Pay or third-party processors are built into the platform.
- Ecommerce and order forms
- Order forms, promo codes and upsells support selling products and services without a separate checkout tool.
- Open API and integrations
- A documented REST API, native connections and Zapier let teams connect other business tools.
- Support and onboarding
- Keap provides an implementation package, strategy check-ins and phone, chat and email support as part of onboarding.
Keap pricing and plans.
Figures reported consistently by independent sources; vendor page not reviewed directly. Checked 23 Oct 2026 against Hackceleration · CostBench · SaaS CRM Review.
Pricing model
Single platform plan priced by contact count and number of users, with monthly or annual billing, a required one-time implementation fee, and usage-based text messaging.
Free plan
No
Free trial
Yes
Keap plans and prices (USD)
Keap platform (entry tier)
$299 per month billed monthly; $249 per month billed annually
Monthly or annual
2 users and 1,500 contacts included; CRM, automation, email and text, pipeline, landing pages, appointments, invoices and AI assistants. Extra users $39 per month each.
Larger contact tiers
Price rises with contacts, reported up to about $585-$719 per month at 25,000-26,500 contacts
Monthly or annual
Contact-based steps are set by a slider on the vendor pricing page; very large lists need a custom quote.
Legacy plans (Pro, Max, Max Classic)
Not available to new customers according to 2026 sources
Not applicable
Older guides quote Pro and Max prices of $129-$289 per month; these remain for existing subscribers and should not be used for new purchases.
Keap's pricing page was not retrievable in text form, so the figures here come from several independent 2026 reviews that agree on $299 monthly, $249 annually, 2 users, 1,500 contacts and $39 per extra user. Older guides quote Pro, Max and Ultimate tiers at lower prices and should be treated as out of date. Independent sources describe a mandatory implementation package from about $500, with some reporting $500 to $1,500 or more, and text messaging, payment processing and contact overages are extra.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesKeap integrations, API and platforms.
Important integrations
- QuickBooks
- Gmail and Outlook
- Zapier (thousands of apps)
- PayPal and payment processors
- Documented REST API
- iOS and Android apps
Supported platforms
- Web
- iOS app
- Android app
API
Keap offers a documented REST API that reviewers describe as open, alongside pre-built integrations and Zapier.
Data import and export
Data import is included in the implementation package, with migration help up to a stated number of hours according to Software Advice.
Reviewers note that the number of native integrations is smaller than some rivals and that some third-party connections do not work reliably. Individual integrations were not tested.
Balanced and sourced.
Each point cites a source. Editorial summaries are not customer reviews.
Strengths
- Reviewers highlight powerful automation capabilities and a user-friendly interface. [5]
- CRM, email and text marketing, appointments, invoices and payments are included in one platform with no feature tiers. [4]
- The AI Content Assistant and Automation Assistant are bundled into the base platform rather than sold as extras. [4]
- The implementation package covers strategy sessions, data migration and automation setup for new customers. [2]
- Integrated ecommerce and payment processing reduce the need for separate checkout tools. [5]
Limitations
- There is no free plan, and the entry price of $249 to $299 per month is high for a small team. [1]
- A mandatory one-time implementation fee, reported from about $500, applies to new customers on top of the subscription. [2]
- Costs rise with contacts, extra users at $39 each, text messaging tiers and payment processing. [4]
- Reviewers describe basic reporting, a restrictive email template designer and a mobile app with fewer features than the web version. [6]
- Older pricing guides cite Pro and Max plans that new customers cannot buy, which makes comparison shopping confusing. [3]
Best for
- Solopreneurs and small service businesses that want automation, payments and CRM in one tool
- Teams that value done-for-you onboarding and strategy support
- Existing Infusionsoft or Keap users who rely on its automation builder
May be less suited to
- Very small or budget-constrained teams that need a free or low-cost CRM
- Teams that mainly need a simple sales pipeline without marketing automation
- Organisations outside the United States that need text marketing
Alternatives to Keap.
HubSpot
A customer platform built around Smart CRM, with Sales, Marketing, Service and other Hubs and a free entry…
Explore →Related productPipedrive
A pipeline-focused sales CRM sold per seat in four plans (Lite, Growth, Premium and Ultimate), with…
Explore →Related productZoho CRM
A per-user CRM from Zoho with a free edition for three users and four paid editions that add automation, AI…
Explore →Related productFreshsales
A sales CRM from Freshworks with a free plan for three users, built-in phone and email, and Freddy AI…
Explore →Related productCapsule CRM
A simple, affordable CRM for small and growing businesses that combines contacts, sales pipelines and…
Explore →Keap compared with similar crm software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Customisation | Automation | AI features |
|---|---|---|---|---|---|
| Keap | Single plan priced by contacts and users; implementation fee | No; 14-day trial | Custom fields, tags and landing pages | Visual automation builder, email and text sequences | AI Content and Automation Assistants |
| Agile CRM | Per user by plan; discounts for longer terms | Yes (10 users, 1,000 contacts) | Plugins and API limits by plan | 1, 5, 10 and unlimited rules by plan | None documented |
| Attio | Per seat by plan; AI and workflow usage on credits | Yes, up to 3 seats | Custom objects and relationship attributes | Workflows on credits; sequences from Pro | Ask Attio, agents and call recording |
| Bigin by Zoho CRM | Per user by plan; record limits by plan | Yes (1 user, 500 records) | Tiered custom fields per module (10, 25, 50) | Workflow rules per module by plan | Writing assistant and summaries from Premier |
| Bitrix24 | Flat price per organisation with user cap | Yes (1 to 2 users) | Custom fields, pipelines and workflows | Workflow automation from Professional | AI-powered sales (Professional) |
| Capsule CRM | Per user by plan; optional Marketing add-on | Yes (2 users, 250 contacts) | Custom fields, milestones and task types; quotas rise by plan | Workflow automation from Growth | AI pipeline generator, summaries and enrichment |
Keap head-to-head.
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Join the discussion.
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Keap questions and answers
What is Keap used for?
Keap is used to manage contacts, automate email and text follow-up, track deals in a sales pipeline, book appointments, send invoices and take payments. It is built for small businesses, solopreneurs, coaches and service providers.
How much does Keap cost in 2026?
Independent 2026 sources report a single platform plan from $299 per month billed monthly or $249 per month billed annually, including 2 users and 1,500 contacts. Extra users cost $39 per month and the price rises as the contact list grows. Confirm current amounts on the vendor pricing page.
Does Keap have a free plan or free trial?
Keap has no permanent free plan. It offers a 14-day free trial, and one Capterra reviewer notes the trial did not activate every feature.
Does Keap charge an onboarding fee?
Yes. Independent sources report a mandatory one-time implementation package for new customers, commonly cited from about $500 and sometimes higher. It covers strategy sessions, data migration and automation setup.
What happened to Keap Pro and Max plans?
Older guides list Keap Lite, Pro and Max plans, but 2026 sources say new customers now buy a single platform plan priced by contacts and users. The legacy plans remain for existing subscribers.
Does Keap have AI features?
Yes. Keap includes an AI Content Assistant and an AI Automation Assistant, which independent sources describe as part of the base platform.
Who owns Keap?
Keap, formerly Infusionsoft, was acquired by Thryv in October 2024 according to pricing analysis from Usage Pricing, and it continues to be sold under the Keap name.
What are good alternatives to Keap?
Common alternatives include HubSpot, Pipedrive, Zoho CRM, Freshsales and Capsule CRM. Pipedrive and Capsule suit teams that mainly need a pipeline, while HubSpot and Zoho offer broader marketing suites with free or lower-cost entry points.
What integrations does Keap support?
Documented integrations and ecosystem items include QuickBooks, Gmail and Outlook, Zapier (thousands of apps), PayPal and payment processors, Documented REST API, iOS and Android apps. API details: Keap offers a documented REST API that reviewers describe as open, alongside pre-built integrations and Zapier.
What are the limitations of Keap?
There is no free plan, and the entry price of $249 to $299 per month is high for a small team. A mandatory one-time implementation fee, reported from about $500, applies to new customers on top of the subscription. Costs rise with contacts, extra users at $39 each, text messaging tiers and payment processing.
Which platforms does Keap run on?
Keap is documented as available on: Web, iOS app, Android app.
When was the Keap profile last verified?
Sources for this profile were last reviewed on 23 Oct 2026. 8 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- How much does Keap cost? Hackceleration Third-party Accessed 23 Oct 2026
- Keap pricing and hidden costs CostBench Third-party Accessed 23 Oct 2026
- Keap CRM review 2026: pricing, limits and who should buy it SaaS CRM Review Third-party Accessed 23 Oct 2026
- Keap pricing blueprint Usage Pricing Third-party Accessed 23 Oct 2026
- Keap review 2026 TechRadar Third-party Accessed 23 Oct 2026
- Keap review 2026: all-in-one CRM and marketing automation tested Fastlancer Third-party Accessed 23 Oct 2026
- Keap software reviews 2026 Capterra Third-party Accessed 23 Oct 2026
- Keap (Infusionsoft) CRM profile Software Advice Third-party Accessed 23 Oct 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are corroborated across independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
This profile is built from independent sources because Keap's own pricing page could not be retrieved as text. Four 2026 sources agree on the entry price, user and contact inclusions and the required implementation fee, but figures change often and several older guides quote superseded plans. Confirm the current price and implementation fee with Keap before buying. Product behaviour was not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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