folk
A lightweight, collaborative CRM for small teams that tracks relationships and pipelines, with email sync, enrichment and AI fields, priced per member.
- Free trial
- Per-seat pricing
- Cloud
- AI features
- Vendor-sourced
- Verified 20 Oct 2026Sources are dated on this profile
- 4 sourcesLinked, typed and dated
- Vendor and official documentationHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is folk?
folk is a cloud CRM for small and medium teams that manages contacts, groups and pipelines, syncs email and calendar, enriches contacts and uses AI magic fields. It is priced per member per month on Standard, Premium and Custom plans, with usage limits on enrichment, messages and AI fields and a two-week free trial.
- Best forSmall teams, agencies and investors managing relationships
- Team size fitSmall teams, Mid-size teams
- PricingNo free plan; Standard $20 and Premium $40 per member per month billed annually ($25 and $50 monthly); Custom from $80 ($100 monthly). Two-week free trial with premium features.
- Main limitationEach plan has monthly limits on enrichments, AI fields, messages and synced accounts that heavier users may reach.
- AlternativesAttio, HubSpot, Pipedrive, Copper, Less Annoying CRM
folk overview: who it is for and what it does.
folk presents itself as a CRM for people-powered businesses: sales teams, agencies, investors, partnership managers and recruiters who manage relationships rather than complex account hierarchies. Contacts can be organised with tags, groups and custom fields to fit different relationship types such as clients, partners, investors or candidates, and pipelines track opportunities through stages. Independent listings describe it as a lightweight CRM with a simple interface and limited enterprise depth.
The product connects to email, calendar and WhatsApp to log communication, adds a LinkedIn extension for capturing contacts, and uses AI in the form of magic fields and assistants alongside contact enrichment and email campaigns. Premium adds custom objects and deals, email sequences, advanced roles and permissions, dashboards and API access. Independent reviews note there is no native iOS or Android app, though a Windows desktop app exists.
Pricing is per member per month, billed per workspace, with Standard at $20, Premium at $40 and Custom from $80 on annual billing ($25, $50 and $100 monthly). Each plan carries monthly limits on enrichments, AI fields, messages and synced email accounts, so heavy users may reach them. Every new workspace gets a two-week free trial with the premium features switched on, and members are added or removed on a prorated basis.
Main problem it solves
Gives small teams a simple, collaborative place to manage contacts, relationships and pipelines, with email and calendar sync and AI-assisted enrichment, without a heavyweight CRM rollout.
Typical customer segment
Small and medium teams, agencies, investors, partnership managers and recruiters that manage relationships and lightweight pipelines.
Target users
- Sales teams and founders managing relationships and deals
- Agencies, investors and partnership managers tracking many contact types
- Recruiters and talent teams tracking candidates and referrals
Primary use cases
- Contact and relationship management
- Lightweight sales pipelines
- Outreach with email campaigns and sequences
- Contact enrichment and AI-assisted fields
- Collaboration on shared contact groups
What makes it distinct
- A simple, lightweight interface aimed at relationship-led teams
- AI magic fields and enrichment built in, with monthly limits
- Custom objects and deals available from the Premium plan
folk features explained.
Contacts, groups and pipelines
- Contacts, tags and custom fields
- Contacts can be organised with tags, groups and custom fields to represent clients, partners, investors or candidates.
- Pipeline management
- Pipelines are included from the Standard plan to track opportunities through stages.
- Custom objects and deals
- Premium adds custom objects and deals pipelines for modelling more complex workflows.
- Contact enrichment
- Enrichment is included with a monthly workspace limit of 500 on Standard and 1,000 on Premium.
Outreach, sync and AI
- Email, calendar and WhatsApp sync
- Communication is logged through email, calendar and WhatsApp sync, with one synced account per member on Standard and five on Premium.
- Email campaigns and sequences
- Email campaigns are included on Standard, with sequences added on Premium, and message limits of 2,000 and 5,000 per member per month.
- Magic fields and AI assistants
- AI magic fields populate contact data, with monthly limits of 2,000 on Standard and 5,000 on Premium, alongside AI assistants.
- LinkedIn extension
- A LinkedIn extension captures contacts directly into the CRM.
Collaboration, admin and platform
- Roles and permissions
- Advanced roles and permissions are listed on Premium, while independent reviews note Standard offers a single role.
- Dashboards and interaction history
- Dashboards and the full history of interactions are listed on Premium.
- API access
- API access is listed on Premium, and independent reviews note it is not on Standard.
- Apps and languages
- folk is used in the browser with a Windows desktop app and supports English, French, Spanish and Portuguese, but has no native iOS or Android app according to independent reviews.
folk pricing and plans.
Prices from a vendor-published source. Checked 20 Oct 2026 against folk · Fitgap.
Pricing model
Per member per month by plan (Standard, Premium, Custom), billed per workspace, with monthly usage limits on enrichments, AI fields, messages and synced accounts. Shown in USD or euros.
Free plan
No
Free trial
Yes
folk plans and prices (USD)
Standard
$20 per member per month billed annually; $25 billed monthly
Annual or monthly
Pipeline management and core CRM; 500 enrichments and 2,000 magic fields per month, 2,000 messages per member and 1 email sync per member.
Premium
$40 per member per month billed annually; $50 billed monthly
Annual or monthly
Adds custom objects and deals, sequences, advanced roles, dashboards and API access; 1,000 enrichments, 5,000 magic fields, 5,000 messages per member and 5 email syncs per member.
Custom
From $80 per member per month billed annually; from $100 billed monthly
Custom billing
Custom limits for enrichments, messages, account sync and AI fields, with custom billing and a dedicated contact.
Figures are from folk's pricing pages as reviewed on 20 Oct 2026, which also show euro prices (for example Standard at 17 euros per member per month annually). Some independent reviews quote $24, $48 and $80 per member, which appear to be older or regional figures. Billing is per workspace, members are prorated when added or removed, and the trial activates automatically on sign-up.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesfolk integrations, API and platforms.
Important integrations
- Gmail and Outlook email sync
- Calendar sync
- WhatsApp sync
- LinkedIn extension
- 5,000+ integrations (reported)
Supported platforms
- Web
- Windows desktop app
API
API access is listed on the Premium plan, according to folk's plan breakdown on independent listings.
Data import and export
Not reviewed for this profile.
Individual integrations were not tested. Independent reviews note there is no native mobile app.
Balanced and sourced.
Each point cites a source. Editorial summaries are not customer reviews.
Strengths
- Clear per-member pricing with a two-week free trial that includes the premium features. [1]
- A simple, lightweight interface with tags, groups and custom fields suits relationship-led work. [3]
- AI magic fields, contact enrichment and email campaigns are included from the Standard plan. [1]
- Premium adds custom objects, deals, sequences, dashboards and API access for growing teams. [3]
Limitations
- Each plan has monthly limits on enrichments, AI fields, messages and synced accounts that heavier users may reach. [1]
- Custom objects, sequences, dashboards and API access need the Premium plan. [3]
- There is no native iOS or Android app, according to independent reviews. [4]
- Independent listings describe limited enterprise CRM depth compared with larger platforms. [3]
Best for
- Small teams, agencies and investors managing relationships
- Teams that want a simple CRM with built-in AI enrichment
- Teams that value a lightweight interface over deep configuration
May be less suited to
- Teams that need a native mobile app
- Large organisations that need deep enterprise CRM controls
Alternatives to folk.
Attio
A flexible, AI-native CRM with custom objects and a graph-style data model, sold per seat on Free, Plus, Pro…
Explore →Related productHubSpot
A customer platform built around Smart CRM, with Sales, Marketing, Service and other Hubs and a free entry…
Explore →Related productPipedrive
A pipeline-focused sales CRM sold per seat in four plans (Lite, Growth, Premium and Ultimate), with…
Explore →Related productCopper
A CRM built to live inside Gmail and Google Workspace, with per-user plans that rise from about $9 to $99 on…
Explore →Related productLess Annoying CRM
A simple small-business CRM sold at one flat $15 per user per month, with unlimited contacts, pipelines and…
Explore →folk compared with similar crm software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Customisation | Automation | AI features |
|---|---|---|---|---|---|
| folk | Per member by plan; usage limits on enrichment, messages and AI fields | No; two-week free trial | Custom fields and groups; custom objects on Premium | Email campaigns; sequences on Premium | Magic fields and AI assistants |
| Agile CRM | Per user by plan; discounts for longer terms | Yes (10 users, 1,000 contacts) | Plugins and API limits by plan | 1, 5, 10 and unlimited rules by plan | None documented |
| Attio | Per seat by plan; AI and workflow usage on credits | Yes, up to 3 seats | Custom objects and relationship attributes | Workflows on credits; sequences from Pro | Ask Attio, agents and call recording |
| Bigin by Zoho CRM | Per user by plan; record limits by plan | Yes (1 user, 500 records) | Tiered custom fields per module (10, 25, 50) | Workflow rules per module by plan | Writing assistant and summaries from Premier |
| Bitrix24 | Flat price per organisation with user cap | Yes (1 to 2 users) | Custom fields, pipelines and workflows | Workflow automation from Professional | AI-powered sales (Professional) |
| Capsule CRM | Per user by plan; optional Marketing add-on | Yes (2 users, 250 contacts) | Custom fields, milestones and task types; quotas rise by plan | Workflow automation from Growth | AI pipeline generator, summaries and enrichment |
folk head-to-head.
No published comparisons yet.
Join the discussion.
No published discussions mention this product yet.
folk questions and answers
What is folk CRM used for?
folk is used to manage contacts, relationships and lightweight pipelines, with email and calendar sync, enrichment, AI magic fields and email campaigns, mainly by small teams, agencies, investors and recruiters.
How much does folk CRM cost?
On folk's pricing pages reviewed on 20 Oct 2026, Standard is $20 per member per month billed annually ($25 monthly), Premium is $40 ($50 monthly) and Custom starts from $80 ($100 monthly). Billing is per workspace.
Does folk CRM have a free plan or free trial?
There is no permanent free plan. Every new workspace gets an automatic two-week free trial with the premium features activated.
What is the difference between folk Standard and Premium?
Premium adds custom objects and deals, email sequences, advanced roles and permissions, dashboards and API access, and raises monthly limits for enrichments, AI fields and messages.
Does folk CRM have a mobile app?
Independent reviews say folk has no native iOS or Android app, though it is available in the browser and as a Windows desktop app.
Does folk CRM have AI features?
Yes. folk lists AI magic fields and AI assistants alongside contact enrichment, with monthly limits of 2,000 magic fields on Standard and 5,000 on Premium.
What integrations does folk support?
Documented integrations and ecosystem items include Gmail and Outlook email sync, Calendar sync, WhatsApp sync, LinkedIn extension, 5,000+ integrations (reported). API details: API access is listed on the Premium plan, according to folk's plan breakdown on independent listings.
What are the limitations of folk?
Each plan has monthly limits on enrichments, AI fields, messages and synced accounts that heavier users may reach. Custom objects, sequences, dashboards and API access need the Premium plan. There is no native iOS or Android app, according to independent reviews.
Which platforms does folk run on?
folk is documented as available on: Web, Windows desktop app.
When was the folk profile last verified?
Sources for this profile were last reviewed on 20 Oct 2026. 4 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Pricing folk Official Accessed 20 Oct 2026
- folk reviews: what do people really think of our CRM and the alternatives folk Official Accessed 20 Oct 2026
- folk pricing and features Fitgap Third-party Accessed 20 Oct 2026
- folk CRM Review 2026: best for teams or personal use? Dex Third-party Accessed 20 Oct 2026
Further official pages: folk pricing (external)
Plan prices, usage limits and the free trial were checked against folk's own pricing pages on 20 Oct 2026. Feature allocation by plan and the missing mobile app come from independent listings, and some of those quote older prices. Product behaviour was not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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