SugarCRM
A sales-led CRM suite with Sugar Sell, Sugar Serve and Sugar Market, predictive and generative AI, and cloud or on-premises deployment, priced per user with a 15-user minimum.
- Per-seat pricing
- Cloud
- AI features
- Vendor-sourced
- Verified 23 Oct 2026Sources are dated on this profile
- 7 sourcesLinked, typed and dated
- Vendor and official documentationHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is SugarCRM?
SugarCRM, founded in 2004 and privately held by Accel-KKR since 2018, is a CRM platform sold as Sugar Sell (sales), Sugar Serve (customer service), Sugar Market (marketing automation) and an on-premises Sugar Enterprise edition. Sugar Sell is reported at $59, $85 and $135 per user per month billed annually with a 15-user minimum, Sugar Serve at $80 per user and Sugar Market at $1,000 a month for 10,000 contacts. There is no free plan.
- Best forTeams of 15 or more that need configurable CRM with AI guidance
- Team size fitMid-size teams, Large enterprises
- PricingNo free plan. Reported per user per month, billed annually: Sugar Sell Standard $59, Advanced $85, Premier $135 (15-user minimum); Sugar Serve about $80; Sugar Market from $1,000 a month for 10,000 contacts.
- Main limitationSugar Sell has a 15-user minimum and annual billing, which raises the entry cost for small teams.
- AlternativesSalesforce Sales Cloud, Microsoft Dynamics 365 Sales, HubSpot, Zoho CRM, Insightly
SugarCRM overview: who it is for and what it does.
SugarCRM targets mid-size and enterprise sales and service teams that want a configurable CRM with strong AI, and positions its products around predictive and generative AI under the Sugar Intelligence and SugarAI names. It was named a leader in sales force automation by Nucleus Research for 2026, according to its pricing page. The portfolio spans Sugar Sell for pipeline, forecasting and selling guidance, Sugar Serve for case management, omnichannel engagement, agent workspaces, SLA management and dashboards, and Sugar Market, which came from the 2019 acquisition of Salesfusion, for campaigns, landing pages, lead nurturing and buyer-journey tracking.
Pricing is sales-led and varies by source, so treat any figure as indicative. Sugar's pricing page lists Standard at $59 and a higher tier at $85 per user per month billed annually, and 2026 analyses (UsagePricing, CostBench's June negotiation guide and Lark) report Sugar Sell Standard at $59, Advanced at $85 and Premier at $135, each with a 15-user minimum and annual billing. Sugar Serve is quoted from $80 per user per month, on-premises Sugar Enterprise from $85 per user and Enterprise+ from about $120 or $160 depending on source, and Sugar Market from $1,000 a month for 10,000 contacts, with extra contacts from $150 a month. An older CostBench snapshot lists Essentials at $19 for 3 to 9 users and a $19 to $160 ladder, which conflicts with the 2026 sources.
Buyers should plan for the commercial terms as much as the sticker price. SugarCRM requires a minimum one-year term, there is no free plan or self-serve checkout, and a team of 15 on Sell Advanced pays about $15,300 a year before implementation, with CostBench estimating a 50-seat Advanced rollout with implementation at roughly $82,800 in year one. Negotiation guides suggest savings of 15 to 30 percent on contracts. The product is a poor fit for teams under 15 users, who usually do better with Pipedrive, HubSpot or Zoho CRM, and a strong fit for organisations that need on-premises deployment, deep customisation and AI-assisted selling.
Main problem it solves
Gives mid-size and enterprise teams a configurable CRM that unifies sales, service and marketing, with AI guidance and the option to deploy in the cloud or on-premises.
Typical customer segment
Mid-size and enterprise sales and service organisations that need configurable CRM, AI selling guidance and on-premises options.
Target users
- Sales teams of 15 or more that need forecasting and guided selling
- Service organisations that need case management and SLAs
- Marketing teams that want CRM-connected automation
- IT teams that require on-premises or private deployments
Primary use cases
- Pipeline management and forecasting
- AI-guided selling with Sugar Intelligence
- Case management and SLA tracking
- Marketing automation and lead nurturing
- On-premises CRM deployment
- Email and calendar integration
What makes it distinct
- Sales, service and marketing products from one vendor
- On-premises Enterprise edition alongside SaaS
- Predictive and generative AI under Sugar Intelligence
- Sales-i and Smart Guides included from Advanced up
SugarCRM features explained.
Sugar Sell (sales)
- Sales automation and pipeline
- Sugar Sell covers opportunity management, forecasting and sales workflows across Standard, Advanced and Premier tiers.
- Email and calendar integration
- Advanced builds on Standard with smarter workflows and email and calendar integration.
- Sugar Intelligence and Smart Guides
- Predictive and generative AI features such as Smart Guides and sales-i are included from Advanced up, according to UsagePricing.
- Sandbox environments
- Higher tiers include sandbox instances for testing changes, with two on the Enterprise tier according to Tech.co.
Sugar Serve and Sugar Market
- Case management and SLAs
- Sugar Serve provides case management, SLA management, dashboards and support workflows for service teams.
- Omnichannel service workspace
- A service-agent workspace and omnichannel engagement help agents handle conversations across channels.
- Marketing automation
- Sugar Market offers landing pages, campaign management, lead nurturing and buyer journey tracking, priced from $1,000 a month for 10,000 contacts.
- CRM-connected marketing
- Sugar Market connects marketing programmes to CRM data, with unlimited users included.
Deployment and commercial terms
- On-premises Enterprise edition
- Sugar Enterprise offers on-premises deployment from about $85 per user per month, with Enterprise+ at a higher price.
- Annual contracts
- Sugar Sell is billed annually with a 15-user minimum, and SugarCRM has a minimum one-year subscription term.
- Nonprofit pricing
- Independent reviews describe a separate nonprofit pricing programme.
- Sales-led purchasing
- There is no self-serve checkout, and Sugar Market, Serve, Enterprise and the sales-i add-on are quoted by sales.
SugarCRM pricing and plans.
Figures reported consistently by independent sources; vendor page not reviewed directly. Checked 23 Oct 2026 against SugarCRM · UsagePricing · CostBench.
Pricing model
Per user per month by edition billed annually with a 15-user minimum on Sugar Sell; Sugar Serve per user; Sugar Market priced per contact tier; on-premises Enterprise editions; sales-led contracts with a one-year minimum.
Free plan
No
Free trial
Not documented
SugarCRM plans and prices (USD)
Sugar Sell Standard
$59 per user per month billed annually (official page)
Annual; 15-user minimum
Entry-level sales automation.
Sugar Sell Advanced
$85 per user per month billed annually
Annual; 15-user minimum
Smarter workflows, email and calendar integration, Smart Guides and sales-i.
Sugar Sell Premier
$135 per user per month billed annually (reported)
Annual; 15-user minimum
Top Sugar Sell tier; one 2026 report lists a rise to $160.
Sugar Serve
About $80 per user per month billed annually
Annual
Case management, omnichannel engagement, SLAs and dashboards.
Sugar Market
From $1,000 per month for 10,000 contacts
Monthly or annual contract
Marketing automation with unlimited users; extra contacts from $150 a month.
Sugar Enterprise (on-premises)
From about $85 per user per month; Enterprise+ about $120 to $160
Annual
On-premises deployment; two sandbox instances reported.
Standard at $59 and a higher tier at $85 per user per month billed annually appear on SugarCRM's own pricing pages, and 2026 analyses (UsagePricing, CostBench negotiation guide, Lark and Toolradar) report $59, $85 and $135 for Sugar Sell with a 15-user minimum. A CostBench snapshot dated March 2026 lists a different ladder (Essentials $19 for 3 to 9 users, Standard $79, Advanced $115, Enterprise+ $160) and a February 2026 change log reports a rise of the top tier from $135 to $160; these conflict with the other sources. The product was rebranded SugarAI in 2026. SugarCRM requires a minimum one-year term, and confirmed pricing requires a quote.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesSugarCRM integrations, API and platforms.
Important integrations
- Email and calendar integration (Advanced)
- Sugar Market marketing automation
- Sugar Serve service workspace
- Sales-i add-on
- On-premises deployment
Supported platforms
- Cloud
- On-premises (Sugar Enterprise)
API
API and marketplace details were not reviewed in the sources used.
Data import and export
Import, export and migration tooling were not separately reviewed.
Individual integrations were not tested.
Balanced and sourced.
Each point cites a source. Editorial summaries are not customer reviews.
Strengths
- Sales, service and marketing products come from one vendor, with an on-premises option for regulated buyers. [7]
- SugarCRM was named a leader in sales force automation for 2026 by Nucleus Research. [1]
- Advanced at $85 per user is competitive with HubSpot Sales Hub Professional at about $90 for similar features. [5]
- Predictive and generative AI (Sugar Intelligence) and Smart Guides are included from Advanced up. [2]
- Negotiation guides suggest savings of 15 to 30 percent on contracts. [3]
Limitations
- Sugar Sell has a 15-user minimum and annual billing, which raises the entry cost for small teams. [5]
- There is no free plan or self-serve checkout, and most editions are quoted by sales. [2]
- Sugar Market costs an additional $1,000 per month for 10,000 contacts. [6]
- Published prices conflict between sources, including a $19 to $160 ladder in a March 2026 snapshot. [4]
- Implementation can add roughly 20 percent in year one, according to CostBench. [4]
Best for
- Teams of 15 or more that need configurable CRM with AI guidance
- Organisations that need on-premises or private deployment
- Companies that want sales, service and marketing from one vendor
May be less suited to
- Small teams under 15 users
- Buyers who want self-serve pricing and a free plan
Alternatives to SugarCRM.
Salesforce Sales Cloud
Salesforce's CRM for sales teams, sold in editions from Starter Suite to Unlimited, with a…
Explore →Related productMicrosoft Dynamics 365 Sales
Microsoft's sales CRM, sold as Professional, Enterprise and Premium editions per user, with Microsoft 365…
Explore →Related productHubSpot
A customer platform built around Smart CRM, with Sales, Marketing, Service and other Hubs and a free entry…
Explore →Related productZoho CRM
A per-user CRM from Zoho with a free edition for three users and four paid editions that add automation, AI…
Explore →Related productInsightly
A CRM with built-in project management, with paid plans reported at $29, $49 and $99 per user per month on…
Explore →SugarCRM compared with similar crm software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Customisation | Automation | AI features |
|---|---|---|---|---|---|
| SugarCRM | Per user by edition; 15-user minimum; Market by contacts | No | Highly configurable; sandboxes on higher tiers | Workflows; Sugar Market for marketing automation | Sugar Intelligence and SugarAI |
| Agile CRM | Per user by plan; discounts for longer terms | Yes (10 users, 1,000 contacts) | Plugins and API limits by plan | 1, 5, 10 and unlimited rules by plan | None documented |
| Attio | Per seat by plan; AI and workflow usage on credits | Yes, up to 3 seats | Custom objects and relationship attributes | Workflows on credits; sequences from Pro | Ask Attio, agents and call recording |
| Bigin by Zoho CRM | Per user by plan; record limits by plan | Yes (1 user, 500 records) | Tiered custom fields per module (10, 25, 50) | Workflow rules per module by plan | Writing assistant and summaries from Premier |
| Bitrix24 | Flat price per organisation with user cap | Yes (1 to 2 users) | Custom fields, pipelines and workflows | Workflow automation from Professional | AI-powered sales (Professional) |
| Capsule CRM | Per user by plan; optional Marketing add-on | Yes (2 users, 250 contacts) | Custom fields, milestones and task types; quotas rise by plan | Workflow automation from Growth | AI pipeline generator, summaries and enrichment |
SugarCRM head-to-head.
No published comparisons yet.
Join the discussion.
No published discussions mention this product yet.
SugarCRM questions and answers
What is SugarCRM?
SugarCRM is a CRM platform with Sugar Sell for sales, Sugar Serve for customer service, Sugar Market for marketing automation and an on-premises Sugar Enterprise edition, with predictive and generative AI.
How much does SugarCRM cost?
2026 sources report Sugar Sell at $59 (Standard), $85 (Advanced) and $135 (Premier) per user per month billed annually with a 15-user minimum, Sugar Serve at about $80 per user, and Sugar Market from $1,000 a month. Confirm with SugarCRM, because sources conflict.
Does SugarCRM have a free plan?
No. SugarCRM offers no free plan, and CostBench reports pricing starting at $59 per user per month as of July 2026.
What is the SugarCRM minimum number of users?
Sugar Sell has a 15-user minimum on all tiers and annual billing, according to UsagePricing and Toolradar. SugarCRM also requires a minimum one-year term.
What is Sugar Market?
Sugar Market is SugarCRM's marketing automation product, from the 2019 Salesfusion acquisition. It is priced from $1,000 a month for 10,000 contacts with unlimited users.
Can SugarCRM run on-premises?
Yes. Sugar Enterprise offers on-premises deployment, reported from about $85 per user per month, with Enterprise+ priced higher.
Does SugarCRM have AI features?
Yes. SugarCRM offers predictive and generative AI under Sugar Intelligence, now branded SugarAI, with Smart Guides and sales-i included from Advanced up.
What are alternatives to SugarCRM?
Common alternatives include Salesforce, Microsoft Dynamics 365 Sales, HubSpot, Zoho CRM and Insightly.
What integrations does SugarCRM support?
Documented integrations and ecosystem items include Email and calendar integration (Advanced), Sugar Market marketing automation, Sugar Serve service workspace, Sales-i add-on, On-premises deployment. API details: API and marketplace details were not reviewed in the sources used.
What are the limitations of SugarCRM?
Sugar Sell has a 15-user minimum and annual billing, which raises the entry cost for small teams. There is no free plan or self-serve checkout, and most editions are quoted by sales. Sugar Market costs an additional $1,000 per month for 10,000 contacts.
Which platforms does SugarCRM run on?
SugarCRM is documented as available on: Cloud, On-premises (Sugar Enterprise).
When was the SugarCRM profile last verified?
Sources for this profile were last reviewed on 23 Oct 2026. 7 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- SugarCRM pricing and packaging SugarCRM Official Accessed 23 Oct 2026
- SugarCRM pricing blueprint UsagePricing Third-party Accessed 23 Oct 2026
- How to negotiate SugarCRM pricing in 2026 CostBench Third-party Accessed 23 Oct 2026
- SugarCRM pricing and plans CostBench Third-party Accessed 23 Oct 2026
- SugarCRM pricing 2026 Toolradar Third-party Accessed 23 Oct 2026
- SugarCRM cost Method Third-party Accessed 23 Oct 2026
- SugarCRM pricing: plans, costs and best alternative Lark Third-party Accessed 23 Oct 2026
Further official pages: SugarCRM pricing (external)
Standard at $59 and a higher tier at $85 per user per month were confirmed from SugarCRM's own pricing page; other editions, the 15-user minimum and Sugar Market prices come from 2026 independent analyses that sometimes disagree, including an older CostBench ladder. Confirm all prices with SugarCRM sales. Product behaviour was not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
Evaluating SugarCRM?
Check the vendor's current pricing and terms, compare it with similar products, or read how others approach the decision. If off-the-shelf is not the answer, Stack18 builds around how your business works.
Logos provided by Logo.dev. Product names and logos are trademarks of their respective owners and appear for identification only; they do not imply endorsement.