Microsoft Dynamics 365 Sales
Microsoft's sales CRM, sold as Professional, Enterprise and Premium editions per user, with Microsoft 365 and LinkedIn integration and AI sales agents.
- Free trial
- Per-seat pricing
- Cloud
- AI features
- Vendor-sourced
What is Microsoft Dynamics 365 Sales?
Microsoft Dynamics 365 Sales is a cloud sales force automation (CRM) application from Microsoft that manages leads, opportunities and sales processes, integrates with Microsoft 365 and LinkedIn, and adds AI sales agents and Copilot capabilities.
- Best forOrganisations already standardised on Microsoft 365 and Outlook
- Team size fitMid-size teams, Large enterprises
- PricingNo free plan; reported list prices from $65 per user per month (Professional), $105 (Enterprise) and $150 (Premium).
- Main limitationThere is no permanent free plan, and Professional at $65 per user per month is priced above entry tiers of many small-business CRMs.
- AlternativesSalesforce Sales Cloud, HubSpot, Zoho CRM, Pipedrive
Microsoft Dynamics 365 Sales overview: who it is for and what it does.
Dynamics 365 Sales is the sales application in Microsoft's Dynamics 365 family of CRM and ERP products. Microsoft sells it as three per-user editions, Sales Professional, Sales Enterprise and Sales Premium, plus Microsoft Relationship Sales, which Microsoft describes as Sales Enterprise combined with LinkedIn Sales Navigator Enterprise. Microsoft's pricing page positions Professional as core sales force automation with Microsoft 365 integration, and Premium as Enterprise plus prebuilt, customisable intelligence for sellers and managers.
The product is closely tied to the rest of the Microsoft ecosystem. Microsoft's comparison table lists the ability to create, edit and read Dynamics 365 Sales records in Outlook, a Sales Navigator experience embedded in the application, sales playbooks, and case management for sales. Its footnotes describe custom applications and flows that share an environment with the Dynamics 365 application, and sequences that Microsoft limits to 1,500 sequence-connected records per month on Sales Enterprise.
Microsoft is also positioning the product around AI agents. Its Dynamics 365 homepage lists a Sales Qualification Agent, a Sales Research Agent, a Sales Close Agent that it labels as in preview, custom sales agents built in Copilot Studio, and Model Context Protocol (MCP) servers for Dynamics 365. Microsoft also states that it was named a Leader in the 2026 Gartner Magic Quadrant for Sales Force Automation Platforms, which is a vendor claim this profile has not independently checked.
Scope: This profile covers the Dynamics 365 Sales application only. Dynamics 365 also includes Customer Service, Field Service, Customer Insights, Finance, Supply Chain Management, Business Central and other apps that are licensed and priced separately.
Main problem it solves
Gives sales teams one system to manage leads, opportunities, forecasts and sales processes inside the Microsoft tools they already use, with AI assistance and a route to customise the application on Microsoft's platform.
Typical customer segment
Mid-size to large sales organisations, especially those standardised on Microsoft 365. Sales Professional is aimed at simpler needs, and Enterprise and Premium at more complex ones.
Target users
- Sales teams and sales operations in organisations that already run on Microsoft 365
- Mid-size and large sales organisations with complex sales processes
- Teams that want LinkedIn Sales Navigator built into their CRM (Microsoft Relationship Sales)
- Businesses planning to combine CRM with Microsoft's service, field service or ERP applications
Primary use cases
- Lead and opportunity management
- Sales pipeline and forecast management
- Sales sequences and guided selling with playbooks
- Working with CRM records inside Outlook and Microsoft 365
- LinkedIn Sales Navigator prospecting
- AI lead qualification and sales research agents
- Custom sales apps and automated flows on Microsoft's platform
- Case management for sales-related issues
What makes it distinct
- Native fit with Microsoft 365, Outlook and LinkedIn, including a bundled Microsoft Relationship Sales edition
- A tiered per-user ladder from Professional to Premium, with Microsoft listing intelligence features at the top tier
- Microsoft-built AI sales agents and the ability to build custom agents in Copilot Studio
- Part of a wider Dynamics 365 family that spans service, field service and ERP
Microsoft Dynamics 365 Sales features explained.
Sales process and pipeline
- Core sales force automation
- Sales Professional is described by Microsoft as core sales force automation with Microsoft 365 integration.
- Sales playbooks
- Microsoft lists sales playbooks in its plan comparison to guide sellers through repeatable steps.
- Case management for sales
- Cases (for Sales) appears as a listed capability, which matters for teams that handle post-sale issues in the same system.
- Sequences
- Microsoft's footnote says sequences are available for up to 1,500 sequence-connected records per month on Sales Enterprise.
Microsoft 365 and LinkedIn integration
- Outlook record access
- Users can create, edit and read Dynamics 365 Sales records in Outlook, per Microsoft's comparison table.
- Embedded LinkedIn Sales Navigator
- Microsoft lists an embedded Sales Navigator experience and activity sync from Sales Navigator, tied to Microsoft Relationship Sales.
- Works with Microsoft 365 and LinkedIn
- Microsoft's pricing page states the product works with Microsoft 365 and LinkedIn.
AI and agents
- Sales Qualification Agent
- Microsoft describes an always-on AI agent that prioritises and engages leads.
- Sales Research Agent and Sales Close Agent
- The Research Agent answers complex sales questions from data, and the Close Agent analyses deals. Microsoft labels the Close Agent as in preview.
- Copilot for Sales capabilities
- Microsoft's footnote says some Copilot for Sales capabilities are included in Sales Enterprise licences.
- Custom agents and MCP servers
- Custom sales agents can be built in Copilot Studio, and Microsoft promotes MCP servers for Dynamics 365 so external AI agents can work with its data.
Customisation and extension
- Custom applications and flows
- Microsoft's footnotes describe custom applications and flows that operate within the same environment as the Dynamics 365 application.
- Premium intelligence
- Sales Premium adds prebuilt, customisable intelligence solutions for sellers and managers on top of Enterprise.
- Licensing guide for customisation
- Microsoft points buyers to its Dynamics 365 Licensing Guide for customisation rules, which signals that licensing needs careful reading.
Microsoft Dynamics 365 Sales pricing and plans.
Figures reported consistently by independent sources; vendor page not reviewed directly. Checked 17 Oct 2026 against Constellation Research · Rand Group · Costbench · Microsoft (dynamics.microsoft.com).
Pricing model
Per user per month by edition (Professional, Enterprise, Premium, Microsoft Relationship Sales), plus device licences and a light-use Team Members licence. No published free plan.
Free plan
No
Free trial
Yes Microsoft's pricing page offers a 30-day free trial of Dynamics 365 Sales.
Microsoft Dynamics 365 Sales plans and prices (USD)
Sales Professional
$65 per user per month
Per user, annual commitment reported
Core sales force automation and Microsoft 365 integration. Microsoft notes that some AI capabilities need a separate AI Builder licence on this edition.
Sales Enterprise
$105 per user per month
Per user, annual commitment reported
Includes Professional capabilities plus case management and sequences. Up from $95 before 1 October 2024. A per-device licence is reported at $160.
Sales Premium
$150 per user per month
Per user, annual commitment reported
Enterprise plus prebuilt, customisable intelligence. Up from $135 before 1 October 2024.
Microsoft Relationship Sales
$177 per user per month
Per user, annual commitment reported
Sales Enterprise plus LinkedIn Sales Navigator Enterprise. Reported as a $15 increase on each tier from 1 October 2024.
Independent sources agree on $65 for Professional and, after Microsoft's price increase effective 1 October 2024, on $105 for Enterprise and $150 for Premium. Older guides that list $95 and $135 are out of date. Microsoft's own pricing page loads prices dynamically, so amounts here come from third-party sources and Microsoft's announced increase. Taxes, regional pricing, volume discounts, partner pricing and add-ons such as Copilot capacity vary, so confirm with Microsoft or a partner.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesMicrosoft Dynamics 365 Sales integrations, API and platforms.
Important integrations
- Microsoft 365 and Outlook
- LinkedIn Sales Navigator
- Copilot Studio
- Power Platform flows and custom apps
- MCP servers for Dynamics 365
- Other Dynamics 365 apps
Supported platforms
- Web
- Microsoft Outlook
API
Developer documentation was not reviewed for this profile. Microsoft's footnotes reference custom applications and flows within the same environment, and its homepage promotes MCP servers for Dynamics 365.
Data import and export
Not reviewed for this profile.
Integration depth beyond the Microsoft ecosystem was not assessed. Check Microsoft Marketplace and your implementation partner for the connectors you need.
Balanced and sourced.
Each point cites a source. Editorial summaries are not customer reviews.
Strengths
- Tight integration with Outlook, Microsoft 365 and LinkedIn makes it a natural fit for Microsoft-standardised organisations. [2]
- A clear edition ladder from Professional to Premium, plus a bundled LinkedIn Sales Navigator edition, lets buyers scale features by need. [2]
- Microsoft ships named AI sales agents and supports custom agents through Copilot Studio and MCP servers. [1]
- It sits inside the broader Dynamics 365 family, so service, field service and ERP applications can be added later. [1]
- Independent sources agree on the core per-user price ladder, which makes budgeting more predictable once the October 2024 increase is accounted for. [4]
Limitations
- There is no permanent free plan, and Professional at $65 per user per month is priced above entry tiers of many small-business CRMs. [5]
- Microsoft raised Sales Enterprise from $95 to $105 and Sales Premium from $135 to $150 from 1 October 2024, and older guides still show the former prices. [3]
- Licensing is layered, with device licences, a light-use Team Members licence, AI Builder requirements on Professional and a separate licensing guide for customisation. [2]
- Cost trackers warn that implementation, training and administration can add materially to licence cost, so partner quotes matter. [5]
- Some of Microsoft's newest agents are labelled as preview, so teams should check maturity before depending on them. [1]
Best for
- Organisations already standardised on Microsoft 365 and Outlook
- Mid-size and large sales teams with complex processes and customisation needs
- Teams that want LinkedIn Sales Navigator bundled with their CRM
- Companies planning to connect CRM with Microsoft service, field service or ERP applications
May be less suited to
- Very small teams that need a free or very low-cost CRM to start
- Teams without Microsoft 365 that want the simplest possible setup and flat pricing
Alternatives to Microsoft Dynamics 365 Sales.
Salesforce Sales Cloud
Salesforce's CRM for sales teams, sold in editions from Starter Suite to Unlimited, with a…
Explore →Related productHubSpot
A customer platform built around Smart CRM, with Sales, Marketing, Service and other Hubs and a free entry…
Explore →Related productZoho CRM
A per-user CRM from Zoho with a free edition for three users and four paid editions that add automation, AI…
Explore →Related productPipedrive
A pipeline-focused sales CRM sold per seat in four plans (Lite, Growth, Premium and Ultimate), with…
Explore →Microsoft Dynamics 365 Sales compared with similar crm software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Customisation | Automation | AI features |
|---|---|---|---|---|---|
| Microsoft Dynamics 365 Sales | Per user by edition; device licences exist | No free plan; 30-day trial | Custom apps and flows in the same environment | Sequences (up to 1,500 records a month on Enterprise) | Qualification, Research and Close agents; Copilot Studio |
| Close CRM | Per user by plan; usage-based calling and AI extras | No free plan; trial available | Custom activities and API on higher plans | Workflows from Growth | Chloe AI agent and AI credits on every plan |
| Freshsales | Per user per month; AI add-ons extra | Yes, up to three users | Custom fields; custom modules on Enterprise | Basic workflows; sequences on Pro | Freddy AI scoring, insights, Copilot and Agent add-ons |
| HubSpot | Per seat, by Hub and tier | Yes, up to two users | Custom objects on Enterprise only | Workflows rise from basic to 1,000 by tier | AI tools plus Breeze assistant and agents listed |
| Pipedrive | Per seat by plan; add-ons extra | No permanent free plan; trial available | Customisable pipelines | Automations from Growth | AI reports and LeadBooster add-on (reported) |
| Salesforce Sales Cloud | Per user per month by edition, add-ons extra | Not documented in sources reviewed | Edition-dependent custom apps, record types, sandboxes | Flows with edition-dependent limits | Generative AI in top edition; agent add-ons |
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Microsoft Dynamics 365 Sales questions and answers
What is Microsoft Dynamics 365 Sales?
Microsoft Dynamics 365 Sales is Microsoft's cloud CRM application for sales teams. It manages leads, opportunities and sales processes, works with Outlook, Microsoft 365 and LinkedIn, and adds AI sales agents and Copilot capabilities. It is one application within the wider Dynamics 365 family.
How much does Dynamics 365 Sales cost per user per month?
Independent sources report Sales Professional at $65, Sales Enterprise at $105 and Sales Premium at $150 per user per month, with Microsoft Relationship Sales reported at $177. Enterprise and Premium rose from $95 and $135 on 1 October 2024. Confirm current regional pricing with Microsoft or a partner.
What is the difference between Dynamics 365 Sales Professional, Enterprise and Premium?
Professional is core sales force automation with Microsoft 365 integration. Enterprise adds capabilities such as case management and sequences, and includes some Copilot for Sales features. Premium adds prebuilt, customisable intelligence for sellers and managers on top of Enterprise, according to Microsoft's pricing page.
Does Dynamics 365 Sales have a free plan or free trial?
No permanent free plan is documented in the sources reviewed. Microsoft's pricing page offers a 30-day free trial of Dynamics 365 Sales, which lets teams test the product before buying.
Did Dynamics 365 Sales prices go up?
Yes. Microsoft announced its first Dynamics 365 price update in more than five years, effective 1 October 2024. Sales Enterprise went from $95 to $105 per user per month and Sales Premium from $135 to $150. Guides that still show $95 and $135 are out of date.
What is Microsoft Relationship Sales?
Microsoft Relationship Sales is Microsoft's name for Dynamics 365 Sales Enterprise combined with LinkedIn Sales Navigator Enterprise. Microsoft's comparison table lists an embedded Sales Navigator experience and activity sync from Sales Navigator for this edition. It is reported at $177 per user per month.
Does Dynamics 365 Sales include AI and Copilot?
Microsoft lists a Sales Qualification Agent, a Sales Research Agent and a Sales Close Agent (in preview), plus custom sales agents built in Copilot Studio. Some Copilot for Sales capabilities are included in Sales Enterprise licences, and Sales Professional needs an AI Builder licence for some AI features.
How much would Dynamics 365 Sales cost for 25 users?
At reported list prices billed annually, 25 users cost about $1,625 per month on Professional ($19,500 a year), $2,625 per month on Enterprise ($31,500 a year) and $3,750 per month on Premium ($45,000 a year). These figures exclude implementation, add-ons, taxes and any negotiated discounts.
Is Dynamics 365 Sales a good CRM for small business?
It can suit small teams that already run on Microsoft 365 and want Outlook and LinkedIn integration, but it has no free plan and a higher entry price than many small-business CRMs. Smaller teams on a tight budget often compare HubSpot, Pipedrive or Zoho CRM first.
What are the best alternatives to Dynamics 365 Sales?
Salesforce Sales Cloud is the most common enterprise alternative, HubSpot suits teams that want a free starting tier, Zoho CRM offers lower per-user pricing, and Pipedrive focuses on simple pipeline management. See the linked profiles for side-by-side summaries.
What integrations does Microsoft Dynamics 365 Sales support?
Documented integrations and ecosystem items include Microsoft 365 and Outlook, LinkedIn Sales Navigator, Copilot Studio, Power Platform flows and custom apps, MCP servers for Dynamics 365, Other Dynamics 365 apps. API details: Developer documentation was not reviewed for this profile. Microsoft's footnotes reference custom applications and flows within the same environment, and its homepage promotes MCP servers for Dynamics 365.
What are the limitations of Microsoft Dynamics 365 Sales?
There is no permanent free plan, and Professional at $65 per user per month is priced above entry tiers of many small-business CRMs. Microsoft raised Sales Enterprise from $95 to $105 and Sales Premium from $135 to $150 from 1 October 2024, and older guides still show the former prices. Licensing is layered, with device licences, a light-use Team Members licence, AI Builder requirements on Professional and a separate licensing guide for customisation.
Which platforms does Microsoft Dynamics 365 Sales run on?
Microsoft Dynamics 365 Sales is documented as available on: Web, Microsoft Outlook.
When was the Microsoft Dynamics 365 Sales profile last verified?
Sources for this profile were last reviewed on 17 Oct 2026. 6 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Agentic CRM and ERP Solutions | Microsoft Dynamics 365 Microsoft Official Accessed 17 Oct 2026 Used for product, agent, MCP and analyst-recognition claims. Microsoft's own statements are attributed as vendor claims.
- Dynamics 365 Sales pricing Microsoft (dynamics.microsoft.com) Official Accessed 17 Oct 2026 Plan names, comparison rows and footnotes were reviewed. Price figures load dynamically and were not visible in the retrieved text, so amounts come from the third-party sources below.
- Microsoft raises Dynamics 365 prices starting Oct. 1 Constellation Research Third-party Accessed 17 Oct 2026
- Complete guide to Dynamics 365 Sales pricing Rand Group Third-party Accessed 17 Oct 2026
- All Microsoft Dynamics 365 Plans & Pricing Costbench Third-party Accessed 17 Oct 2026
- New higher pricing for Microsoft Dynamics 365 kicks in in October BetaNews Third-party Accessed 17 Oct 2026
Further official pages: Dynamics 365 Sales pricing (external) · Dynamics 365 Sales product page (external)
Plan names, comparison rows, footnotes and AI agent claims were checked against Microsoft's Dynamics 365 pages. Price amounts come from independent sources and Microsoft's announced October 2024 increase because Microsoft's pricing page loads prices dynamically. Capabilities were not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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