Mural
A visual collaboration platform for workshops, brainstorming and facilitation, with an infinite canvas, template library, LUMA System methods, Mural AI and per-member pricing.
- Free plan
- Free trial
- Per-seat pricing
- Cloud
- AI features
- Independent sources
- Verified 23 Oct 2026Sources are dated on this profile
- 7 sourcesLinked, typed and dated
- Independent third-party sourcesHow this profile was compiled
- Not an endorsementStack18 has not tested this product
What is Mural?
Mural is a digital whiteboard and visual collaboration platform that teams use for workshops, brainstorming, retrospectives and facilitated sessions. It has a free plan with the first 3 murals, Team+ at $9.99 per member per month billed annually ($12 monthly), Business at $17.99 (annual only) and a custom Enterprise plan. Mural AI is included from Team+, and Business adds SAML 2.0 SSO and unlimited external collaborators.
- Best forFacilitators and teams that run structured remote workshops
- Team size fitSmall teams, Mid-size teams, Large enterprises
- PricingFree plan (first 3 murals). Team+ $9.99 per member per month billed annually ($12 or $12.99 monthly); Business $17.99 per member, annual billing only; Enterprise custom. Free plan available.
- Main limitationThe free plan is limited to the first 3 murals.
- AlternativesMiro, Notion, Confluence, Zoom Workplace, Slack
Mural overview: who it is for and what it does.
Mural is built around structured, facilitated collaboration rather than free-form whiteboarding. Its pricing page and independent reviews describe a guided visual collaboration platform for structured teamwork: an infinite and resizable canvas, a full template library, member-built custom templates, and facilitation features for running remote workshops. Business and Enterprise plans include the LUMA System, a structured framework for innovation and problem-solving. Toolradar describes it as best for collaborative teams and enterprises needing robust visual collaboration, and aggregators list ratings around 4.5 out of 5.
Pricing is per member per month. The free plan includes all visual collaboration and facilitation features, the full template library, unlimited members, unlimited view-only visitors, open rooms and the first 3 murals. Team+ at $9.99 per member per month billed annually ($12 or $12.99 monthly, depending on source) adds unlimited editable murals, unlimited visitors with editing rights, private rooms, Mural AI and basic integrations such as Zoom and Webex. Business at $17.99 per member billed annually only adds SAML 2.0 SSO and unlimited external collaboration, and Enterprise adds SCIM, audit logs and custom terms. USAGE Pricing reports that Mural removed Business's earlier 10-member minimum and bundled Mural AI into Team+ and above.
Compared with Miro, a CASRAI analysis finds Mural Business at $17.99 undercuts Miro Business at $20 per member, and that Mural Team+ includes unlimited editing visitors and AI that Miro unlocks only on Business. The trade-offs: the free plan caps editable murals at 3, SSO and unlimited external guests need Business, and CostBench warns that implementation, training and support can add 30 to 60 percent to the base licence for larger deals. Sources differ on the Team+ monthly price ($12 versus $12.99), so confirm at checkout.
Main problem it solves
Gives distributed teams a shared canvas and facilitation tools to brainstorm, plan and align in real time without in-person workshops.
Typical customer segment
Product, design, consulting and enterprise teams that run workshops, retrospectives and facilitated sessions.
Target users
- Facilitators and agile coaches running remote workshops
- Product and design teams that brainstorm and map ideas
- Consultants who work with external clients on shared canvases
- Enterprises that need SSO and governance for whiteboarding
Primary use cases
- Brainstorming and ideation
- Workshops and retrospectives
- Journey mapping and diagramming
- Mind mapping
- Planning sessions with external guests
- AI-assisted summarising and clustering
What makes it distinct
- Free plan with all collaboration tools and unlimited members
- Facilitation focus with templates and the LUMA System on Business
- Mural AI bundled into Team+ and above
- Business SSO and unlimited external collaborators at $17.99 per member
Mural features explained.
Canvas and facilitation
- Infinite resizable canvas
- Murals use an infinite and resizable canvas for diagramming, whiteboarding and mind mapping.
- Template library and custom templates
- A full template library and member-built custom templates are available on every plan, including Free.
- Facilitation tools
- All visual collaboration and facilitation features are included on the free plan, with open rooms for workspace members.
- LUMA System
- The LUMA System, a structured framework for innovation and problem-solving, is included in Business and Enterprise.
Collaboration and access
- Visitors and members
- The free plan allows unlimited members and view-only visitors, and Team+ gives unlimited visitors editing rights.
- Private rooms
- Private rooms are available from Team+, while Free uses open rooms.
- External collaborators
- Unlimited external user collaboration is included from the Business plan.
- Basic integrations
- Team+ includes basic integrations such as Zoom and Webex, with advanced integrations on higher plans.
AI, security and administration
- Mural AI
- Mural AI helps summarise and cluster session content and is included in Team+ and higher plans.
- SAML 2.0 SSO
- Single sign-on with SAML 2.0 is available on Business and Enterprise.
- SCIM and audit logs
- Enterprise adds SCIM, audit logs and additional governance controls.
- Expert-guided onboarding
- Capterra lists expert-guided onboarding among higher-plan features.
Mural pricing and plans.
Figures reported consistently by independent sources; vendor page not reviewed directly. Checked 23 Oct 2026 against CASRAI · USAGE Pricing · Toolradar.
Pricing model
Per member per month by plan (Free, Team+, Business, Enterprise); annual billing is required for Business and Team+ is also offered monthly; Enterprise is custom.
Free plan
Yes
Free trial
Yes
Mural plans and prices (USD)
Free
$0
Not applicable
First 3 murals, unlimited members, unlimited view-only visitors, open rooms, all collaboration tools and templates.
Team+
$9.99 per member per month billed annually; $12 to $12.99 billed monthly
Annual or monthly
Unlimited editable murals, visitors with editing rights, private rooms, Mural AI and basic integrations such as Zoom and Webex.
Business
$17.99 per member per month, billed annually only
Annual
Everything in Team+ plus SAML 2.0 SSO, unlimited external collaborators and the LUMA System.
Enterprise
Custom pricing
Quote
Adds SCIM, audit logs and governance; typically sold by sales.
Six independent 2026 sources (CASRAI, USAGE Pricing, Toolradar, CostBench, Rework and AIToolScoop) agree on $9.99 for Team+ annual and $17.99 for Business annual; CASRAI says it checked Mural's pricing page in August 2026. Monthly Team+ is quoted as $12 by CASRAI and USAGE Pricing and as $12.99 by Rework and CostBench. Business has no published monthly rate. Mural removed Business's earlier 10-member minimum and bundled Mural AI into Team+ and above. Implementation and support can add 30 to 60 percent to Enterprise-scale deals, according to CostBench.
Prices change. Confirm current plans and terms on the vendor's site before you decide.
Visit official website (external) ↗See alternativesMural integrations, API and platforms.
Important integrations
- Zoom
- Webex
- Advanced integrations (Business)
- SAML 2.0 SSO
- SCIM (Enterprise)
Supported platforms
- Web
API
API and marketplace details were not reviewed in the sources used.
Data import and export
Import and export options were not separately reviewed.
Basic integrations are on Team+, with advanced integrations on higher plans. Individual integrations were not tested.
Balanced and sourced.
Each point cites a source. Editorial summaries are not customer reviews.
Strengths
- The free plan includes every collaboration and facilitation feature with unlimited members, limited only by 3 murals. [4]
- Team+ at $9.99 per member includes unlimited editing visitors and Mural AI, which Miro unlocks only on Business. [1]
- Business at $17.99 per member undercuts Miro Business at $20 for teams needing SSO and unlimited guests. [1]
- Facilitation templates and the LUMA System support structured workshops. [3]
- Mural AI is bundled into Team+ and above rather than sold separately. [2]
Limitations
- The free plan is limited to the first 3 murals. [4]
- SSO and unlimited external collaborators require the Business plan at $17.99 per member. [3]
- Business is billed annually only, with no published monthly rate. [7]
- Implementation, training and support can add 30 to 60 percent to the base licence at scale. [5]
- Sources conflict on the Team+ monthly price, at $12 versus $12.99. [6]
Best for
- Facilitators and teams that run structured remote workshops
- Teams that want a free whiteboard with unlimited members
- Organisations that need SSO and external guests at a lower price than Miro Business
May be less suited to
- Teams that need a full project management or documentation tool
- Teams that need more than 3 editable murals on a free plan
Alternatives to Mural.
Miro
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Explore →Mural compared with similar collaboration software.
Summaries come from each profile. This is a side-by-side aid, not a ranking.
| Product | Pricing model | Free plan | Knowledge base and docs | Collaboration | AI features |
|---|---|---|---|---|---|
| Mural | Per member by plan; Business annual only | Yes (first 3 murals, unlimited members) | Murals and templates; not a wiki | Real-time canvas, private rooms and external guests | Mural AI from Team+ |
| Coda (Superhuman Docs) | Per Doc Maker; editors and viewers free | Yes | Docs, wikis and tables in one doc | Real-time docs with free editors and viewers | AI in docs; Grammarly and Go bundled from Pro (reported) |
| Confluence | Per user per month by plan, annual | Yes, up to 10 users | Structured pages and spaces | Team spaces, guests, Jira links | Rovo credits on paid plans (reported) |
| Google Workspace | Per user by edition; annual or flexible monthly | No | Docs and Drive shared storage; no separate wiki | Email, Docs co-editing and Meet | Gemini bundled in all Business plans |
| Lark | Per user by plan; free Starter | Yes (up to 20 users) | Docs, Wiki and Base included on every plan | Chat, email, meetings, approvals and OKR | Base AI trial and AI meeting summaries |
| Mattermost | Annual seat licences; quote-based | Free evaluation edition; permanent free tier not confirmed | Searchable channel history; Boards on Enterprise | Channels, threads, calls, guests and playbooks | Bring-your-own LLM agents and MCP |
Mural head-to-head.
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Mural questions and answers
What is Mural?
Mural is a digital whiteboard and visual collaboration platform for workshops, brainstorming, retrospectives and facilitated sessions, with an infinite canvas, templates and Mural AI.
How much does Mural cost?
Team+ costs $9.99 per member per month billed annually (about $12 to $12.99 monthly), and Business costs $17.99 per member billed annually. Enterprise is custom, and there is a free plan.
Is Mural free?
Yes. The free plan includes all visual collaboration and facilitation features, the full template library, unlimited members and view-only visitors, and the first 3 murals.
What is the difference between Mural Team+ and Business?
Business adds SAML 2.0 SSO, unlimited external collaborators and the LUMA System to what Team+ includes, at $17.99 per member annually.
Does Mural have AI features?
Yes. Mural AI, which helps summarise and cluster session content, is included in Team+ and higher plans.
Is Mural cheaper than Miro?
A CASRAI analysis finds Mural Business at $17.99 per member undercuts Miro Business at $20, and Team+ includes unlimited editing visitors and AI that Miro offers only on Business.
Does Mural support single sign-on?
Yes. SAML 2.0 SSO is available on Business and Enterprise, and Enterprise adds SCIM and audit logs.
What are alternatives to Mural?
Common alternatives include Miro, Notion, Confluence, Zoom Workplace and Slack. Miro is the closest whiteboard alternative.
What integrations does Mural support?
Documented integrations and ecosystem items include Zoom, Webex, Advanced integrations (Business), SAML 2.0 SSO, SCIM (Enterprise). API details: API and marketplace details were not reviewed in the sources used.
What are the limitations of Mural?
The free plan is limited to the first 3 murals. SSO and unlimited external collaborators require the Business plan at $17.99 per member. Business is billed annually only, with no published monthly rate.
Which platforms does Mural run on?
Mural is documented as available on: Web.
When was the Mural profile last verified?
Sources for this profile were last reviewed on 23 Oct 2026. 7 sources are listed under Sources, and prices and plans can change, so confirm with the vendor.
Where this information comes from.
- Miro vs Mural pricing CASRAI Third-party Accessed 23 Oct 2026
- Mural pricing blueprint USAGE Pricing Third-party Accessed 23 Oct 2026
- Mural pricing 2026 Toolradar Third-party Accessed 23 Oct 2026
- Mural pricing 2026 Capterra Third-party Accessed 23 Oct 2026
- Mural pricing calculator 2026 CostBench Third-party Accessed 23 Oct 2026
- Best Mural alternatives in 2026 Rework Third-party Accessed 23 Oct 2026
- Mural pricing and features AIToolScoop Third-party Accessed 23 Oct 2026
Secondary-source profile. Vendor pages were not reviewed directly for this profile. Facts and prices are corroborated across independent third-party sources and may differ from the vendor's current pages. Confirm with the vendor before buying.
Mural's own pages were not retrieved as text. This profile uses seven independent 2026 sources that agree on annual prices, with one reporting a check of Mural's pricing page in August 2026. The Team+ monthly price differs between sources, and Enterprise terms are quote-based. Product behaviour was not tested.
Stack18 has not tested this product or received anything from the vendor for this profile. Editorial summaries of vendor information are not endorsements. Confirm details with the vendor before buying.
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